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Campaigns overview Create and duplicate a campaign Campaign lifecycle Campaign launch requirements Sequence editor Sequence step types Conditional branches A/B variants Personalization and spintax Cold-email spam warnings Email threading Unsubscribe links and one-click opt-out Open and click tracking Dynamic personalized images Add contacts to a campaign Manage campaign contacts Preview a contact sequence Sending schedule and time zones Sending limits and throttles Sender rotation Stop rules Review before send Bulk review actions Auto-accept review queue Campaign reports Campaign safety and recovery

Campaigns

A/B variants

Compare weighted email variants while keeping each contact on a stable variant.

Compare weighted email variants while keeping each contact on a stable variant.

Current Terlido Campaign Sequence Focus interface — The current Terlido Campaign Sequence Focus interface. Fictional demo data is shown for documentation.

A/B variants workflow diagram — A page-specific visual summary of the verified campaigns behavior described below.

How to use it

Add variants in an email step, edit their subjects and bodies, and set weights. Review variant performance in campaign reports.

Important behavior

Variant assignment is deterministic per contact. Treat significance cautiously; reports recommend at least 100 sends per variant.

Conditional branches

Route contacts based on observed engagement or contact data.

Personalization and spintax

Render contact fields, fallbacks, and stable randomized copy.

On this page

How to use it Important behavior